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Seller Lead Generation Campaigns
“You focus on winning listings. We manage the marketing.”
Create more opportunities to connect with homeowners thinking about selling. We build and manage campaigns around home-value requests, seller guides and local market information. Inquiries go directly to you for follow-up.
Tell Us What You Need
What’s included
Depending on your agreed monthly scope, this may include:
- 01Using authorized data to identify relevant homeowner prospects, including high-equity owners, long-term homeowners, absentee owners, FSBOs, and expired listings.
- 02Developing home-value offers, neighborhood reports, seller guides, or consultation invitations.
- 03Creating digital ads, social content, and appropriate email campaigns, with branded postcards as supporting materials where included.
- 04Building landing pages and inquiry forms connected to your email or CRM.
- 05Reporting available campaign activity, inquiries, and costs.
A homeowner record is a prospect. A lead is someone who responds or expresses interest.
Sample work
Campaign pieces
Click any piece to inspect it full screen.
Sample concept
Neighborhood Market Report
A two-sided neighborhood market report that gives homeowners a local snapshot — homes sold, median price, days on market, active listings — and invites them to request a home-value review.
Sample concept
Home Seller Preparation Guide
A four-page preparation guide that walks homeowners through making a strong first impression, helping buyers see the space, and making a clean plan for the move.
Sample concept
Homeowner Postcard
A direct-mail postcard that asks what a home could sell for and drives homeowners to scan a QR code and request a personalized market review.
Sample concept
Seller Social Carousel
A five-slide branded carousel that opens a conversation with four questions — timeline, attention, nearby sales, and price — and closes with a call to action.
Sample concept
Home-Value Landing Page
A home-value landing page with a short inquiry form, a what-happens-next section, and a matching mobile layout, so requests arrive with property details attached.
Illustrative designs with fictional client branding and placeholder addresses. Market figures shown as placeholders must be verified before use.
Process
- 1
Choose the market
Select the areas and homeowner audiences you want to reach.
- 2
Approve the campaign
Review the offer and materials before anything goes live. Each campaign uses a focused page or form where homeowners can request information and share their contact details.
- 3
Launch
We set up and publish the approved campaign included in your plan.
- 4
Receive responses
Inquiries arrive in your email or connected CRM.
- 5
Follow up
You contact interested homeowners and manage the conversation.
Your responsibilities
- Approving offers, materials, and target areas
- Providing brokerage information and required disclosures
- Personal follow-up with every homeowner who responds
- Consultations, listing presentations, and agreements
Costs & expectations
- Your proposal will specify the monthly deliverables, quantities, platforms and revision limits before you sign up.
- Advertising spend is additional and paid directly to the ad platforms, with your budget approved before launch.
- Data subscriptions, printing, postage, photography, filming, hosting, premium assets, and third-party software may cost extra, depending on your agreed scope.
- You handle calls, personal follow-up, lead qualification and appointment setting. Agent Home manages the marketing and design work included in your plan.
- Campaigns must follow applicable data-use, housing-advertising, privacy, and brokerage requirements.
- Leads, appointments, follower growth, engagement, listings, offers, and closings are not guaranteed.
Let’s Plan Your Next Campaign.
Tell us what you want to promote—your listings, a seller or buyer campaign, or your social content. We’ll help you plan the next steps.
Tell Us What You Need